Advertisements are becoming more and more common in everyday life.

Practice this IELTS Writing Task 2 question on IELTSX. Advertisements are becoming more and more common in everyday life.

Advertisements Becoming More Common Everyday Life Positive Negative - IELTS Writing Task 2

You should spend about 40 minutes on this task.

Is it a positive or negative development?

Write at least 250 words.

A student's answer to this task, and the feedback on it

Written by an IELTSX user under exam conditions and published unedited and anonymously. Band 6 ยท 271 words.

The rise of advertisements has sparked considerable debate in recent years. Despite some potential advantages, I firmly believe that this trend is a negative development,

mainly due to its role in encouraging unnecessary spending and misleading consumers.

Firstly, one major advantage of increasingly advanced advertisements is that they help businesses to be successful, reaching a wider audience. This is because modern advertising uses data and technology to promote the products being produced. For example, online platforms, such as Uzum and Amazon, give information about ads based on users' interests, which increases the chances of a sale. Secondly, people can be aware of new products more frequently. Personally, I saw it through an interesting advertisement and decided to buy it. Thus, this trend is positive as it supports business growth.

Despite the advantages mentioned above, this trend also presents significant drawbacks, particularly in terms of encouraging unnecessary spending. This is because ads are designed to influence people's needs and desires. Consequently, consumers buy the products that are not necessary for them. For instance, if I see something in an online store, I want to buy it because of its design and interactivity, even if it's not important to me. Meanwhile, schools and other educational institutions are using fake ads to attract students to their place. For example, personally, I was deceived by an incredibly good ad when I wanted to change my school. They didn't keep their promises, and as a result, they received a lot of negative reviews.

In conclusion, despite some benefits, I believe that increasingly advanced advertisements represent a negative development because they encourage overconsumption and manipulate consumer behavior.

Examiner feedback

The essay provides a clear response to the prompt and maintains a consistent position. While it demonstrates good control of organization and basic grammar, the score is limited by the over-reliance on personal examples and a somewhat repetitive vocabulary.

Task Response - 6

- Addresses all parts of the task, presenting a clear position that the trend is a negative development. - Main ideas are relevant, but the development relies heavily on personal anecdotes (e.g., the school example) rather than broader societal analysis. - The conclusion summarizes the main points well and reinforces the writer's stance.

Coherence & Cohesion - 6

- Information is arranged coherently with a clear overall progression from introduction to conclusion. - Cohesive devices are used effectively (e.g., 'Firstly', 'Despite the advantages mentioned above'), though some transitions within paragraphs are a bit mechanical. - Paragraphing is logical, with each body paragraph focusing on a specific side of the argument.

Lexical Resource - 6

- Uses an adequate range of vocabulary for the task, including topic-specific words like 'overconsumption' and 'interactivity'. - There is some repetition of common words like 'buy' and 'products'. - Collocations are mostly correct, but there are some slightly unnatural expressions like 'give information about ads' instead of 'target advertisements'.

Grammatical Range & Accuracy - 6

- Uses a mix of simple and complex sentence forms with a good degree of control. - Some errors in grammar occur (e.g., 'attract students to their place' or 'personally, I saw it through') but they rarely reduce communication. - Punctuation is generally accurate, though some sentence structures are repetitive in their complexity.

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